Earlier this year, St. Louis Cardinals manager Tony La Russa became Twitter’s arch-nemesis and sued them for trademark infringement, cyber squatting and misappropriation of his name and likeness. This incident became the impetus for Twitter’s creation of “verified accounts,” which helps to keep celebrities from falling prey to social media identity theft on Twitter.
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Marketers already know that good customer service will aid in the success of your brand, while bad customer service will ruin your company.
Online and offline or anywhere your company interacts with the public, your brand is being impacted by these interactions. With the onset of electronic communications and the advent of social media in particular, it only takes seconds for your sales and stock price to drop as a result of bad customer service.
