Cara Wood, DM News
There are a number of reasons social media appeals to today’s marketers: it’s affordable, it’s engaging for consumers and it’s immediate. However, the real appeal of digital social marketing has been driven by new applications of data for targeted messaging and features that resonate with users.
One recent example of this is TVGuide.com’s September 16 launch of a widget using Facebook Connect, an open API from the social networking site. The widget pulls information from users’ Facebook pages to their customized TVGuide.com pages. Visitors to the site can see how their favorite show lists match up with friends’ lists in the context of the site’s video clips, show schedules, blogs, chats and exclusive content.
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