Business is getting awfully social these days. Not social in the three martini lunch manner but social in the new media context. Digitally conversant consumers applaud and shame companies on Twitter, become brand fans on Facebook and share ideas and innovations about products and services with the companies that make and deliver them. And companies are embracing the new reality of social business by engaging with consumers and employees and re-building the basic constructs of business with new social media mortar.Going forward, a key characteristic for successful business formation and development will be how a company flips over the sign on the door and shows itself to be open for social business.
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