For the average Web user, social networking is stealing time away from traditional core Web communications activities like instant messaging and email. However, despite the popularity of social media, content sites rule.
Those are two key takeaways from the latest Internet Activity Index , an annual report issued by the Online Publishers Association which measures Web activity on a macro basis. According to the report, the average adult Web user spend just over three hours per month on ‘Community’ sites—such as Facebook. Those three hours have cut into time spend on ‘Communications’ platforms, which has declined since the OPA began conducting its Internet Activity Index—going from and average of five hours and twenty minutes in 2003 to four hours and fifty four minutes in 2009.
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