Popularity feeds itself
The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But breaking in as a power user may be difficult. Research from Rapleaf shows a virtuous cycle may exist, making popular users ever more popular.
Will steep adoption rates and new appeal to younger demographics break the cycle and democratize follower metrics—or will new users simply form the next batch of disciples for today’s biggest microbloggers?
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