Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz–good and bad–from around the Web. In his blog, Godin says that these “conversations” are already happening, so Squidoo is simply going to funnel them into one aggregate spot. That lets any customer or company see what the buzz is around Brand X. But for companies to get on the page and respond, it will cost them money. Is this fair to companies? More importantly, is it good for customers? (Below, one such page for In-and-Out Burger.)
It’s a smart tactic on Godin’s part. “We’ve made it easy for the brand to chime in,” explains Godin on his blog. “If your brand wants to be in charge of developing this page, it will cost you $400 a month.”
To read the article in its entirety, visit: http://www.fastcompany.com/blog/chris-dannen/techwatch/will-squidoo-kill-your-companys-shot-feel-good-pr-twitter?partner=homepage_newsletter