By Kevin Randall, Fast Company
Memo To: Jeff Bezos, Founder and CEO of Amazon.com
Memo From: Fast Company Marketing Roundtable Advisors
RE: Amazon Basics branding
This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon Basics, Bezos’ first foray into a private label product line. Shoppers can now buy blank DVDs and HDMI cables branded with the Amazon seal, with more products to be added to the line in the months ahead.
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