October 13, 2009
By Andrew Hampp, Advertising Age
NEW YORK — A month ago, few people outside of Paramount and select cities knew about “Paranormal Activity.” But this week, the ultra-low-budget horror movie is on track to becoming one of the year’s most-profitable films. How? By letting consumers play distribution chief, and taking more than a few cues from the “Blair Witch Project” playbook.
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Category: NewsTags: "based on true events", 2009 Slamdance Film Festival, 360i, @TweetYourScream, ArcLight theater, Artisan Entertainment, Blair Witch Project, consumer distribution, Dane Cook, Eventful, Facebook page, Jordan Glazier, Josh Greenstein, Kiss, Megan Colligan, music industry, online buzz, Oren Peli, paramont/Dreamworks, Paranormal Activity, Sarah Hofsetter, social media, Steven Spielberg, Twitter, ultra-low-budget, viral marketing |
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