Is social media the new corporate star-maker?

October 6, 2009
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By Mark W. Schaeffer, BusinessGrow.com

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens.  Susan made me a believer. If you can bring pens to life over Twitter, just about anything is possible.

To read the article in its entirety, visit:  http://bmurl.com/zdav


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