By Angela Conner, Social Media Today
Crafting a social media mission statement is crucial if you want to avoid mindlessly spinning your wheels. I’ve found that every time I speak about online communities and social media there is a large group of people in the audience who are simply overwhelmed by all of the options.
The overabundance of options is hindering their ability to focus.
I maintain that if you can’t focus, you will wander. And if you wander you won’t get anywhere.
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