by Dan Zarrella
Earlier this year I read a paper called “Modeling Blog Dynamics†in which they propose a method of modeling the spread of links through the blogosphere using zero-crossing random walks and exploitation vs. exploration applied to a logical flowchart model.
The authors suggested that the model could be used in influence maximization algorithms which aim to identify key, influential individuals in a given social network for the purposes of viral marketing. I was intrigued by the possibilities and have been tossing around a possible flowchart model of how individuals decide to ReTweet specific Tweets since reading that paper. Here’s my first attempt…
Read the full article in its entirety here: http://bmurl.com/s353