By Greer Jones, MinOnline.com
The T-trend is making another substantial leap. People.com editor Mark Golin (ex-Maxim) tells min that from April through August, there was a 150% increase in referrals from Twitter back to the Web site. What is Golin’s strategy? Continuing to reinvent the brand. PeoplePets.com is the newest addition to the Time Inc. family and its Twitter feed plays to a tune of more than 700,000 followers. Hundreds of thousands of sympathetic animal lovers followed the link to Jessica Simpson’s unfortunate “coyote took her dog†story and of course, retweeted their friends.
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