October 6, 2009
By Michael Bush, Advertising Age
NEW YORK (AdAge.com) — In a little over a year, Allyson Hugley, VP-insight creation, at Publicis Groupe’s MS&L Worldwide, has seen the conversation on how to measure the impact of PR shift 180 degrees.
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Category: NewsTags: Allyson Hugley, brand awareness, brand equity, brand perception, digital media, Interpublic Group, Poter Novelli, PR metrics, Public Realtions Society of America, Publicis Groupe MS&L Worldwide, search terms, social media, The Wall Street Journal, traffic |
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