Pros tap into social media

October 26, 2009
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By Jim Mackinnon, Beacon Journal business writer

Building a business and a career takes connections.

Face-to-face contact is important, of course, when it comes to networking.

But using social media — popular online services such as Facebook, LinkedIn and Twitter — is becoming an increasingly important tool in building personal and professional relationships.

”The main idea behind social media is the human desire to connect to each other,” said Lauren Reed, junior account planner with Akron marketing communications firm Hitchcock Fleming & Associates Inc., also known as ”hfa.”

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