By Rieva Lesonsky, AllBusiness.com
When I was a kid my dad owned a men’s clothing store in Bayside, Queens. On occasional holidays I’d help out and watched as more than a few customers would tell my dad what they needed in general (four ties, three shirts) and he’d pull specific color combinations off the shelves and bag it up for them. When I expressed surprise that these customers let someone else choose their clothing, my dad always answered, “They trust me.”
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