2009 November | Brand Management 2.0

Archive for November, 2009

Don’t Let your Sales be Trampled on Black Friday

November 24th, 2009

Do you remember last year’s video of a person trampled when the doors opened to a Wal-Mart on Black Friday while a stampede of customers bum-rush the store at 5 a.m.?

Does your Engagement Strategy have a Value?

November 11th, 2009

Some people may be under the impression that in the world of Brand Management 2.0, your value is tied to your follower ratio—the number of people you follow versus the number of people following you—whether it is 1 to 1, 2 to 1 or even greater. Others use a litmus test based solely on the amount of tweets and status updates in your profile.

Push Aside Barriers to Social Media Marketing

November 3rd, 2009

Does management refuse to implement social media campaigns because they fear the negative exposure that could derive from mistakes made by those at the bottom of the totem pole?

Would an electronic paper trail that can be audited regularly help convince those in the C-suite to start a social media marketing campaign?

Archive for November, 2009

Don’t Let your Sales be Trampled on Black Friday

Inform

Collaborate

Engage