Does management refuse to implement social media campaigns because they fear the negative exposure that could derive from mistakes made by those at the bottom of the totem pole?
Would an electronic paper trail that can be audited regularly help convince those in the C-suite to start a social media marketing campaign?
Fear continues to outshine what could potentially be significant benefits from the use of social media marketing.
Regulated industries like the financial, insurance, medical and publicly traded companies are all under tight scrutiny by the federal and state governments,  and therefore must implement systems that will help offset these issues, and in real-time. In the minds of these executives, these risks appear to outweigh the rewards, until now…
Last year, the Securities and Exchange Commission recognized the use of blogs as a vehicle for compliance with regard to public disclosure laws, after being lobbied by Sun’s CEO Jonathan Schwartz. Archiving these blog entries and social media activities will help companies who fear they may find themselves on the defense against accusations of impropriety, bad PR or insider trading.
Private companies already utilize other social mediums for distribution of press releases, and are beginning to implement “social media newsrooms.† Most public companies have made use of SEO-friendly press releases that filter through blogs, social networks, and may get republished or altered in a myriad of ways, some of which will be beyond their control after it’s published online.
These tools will continue to become a more essential component of public relations, marketing and public disclosure activities for both private and public companies, thereby creating a higher demand for a backup and archival solution.
Ironically, the same government, who requires this oversight, is also burdened with the need for transparency as they must comply with “Sunshine Lawsâ€, “Freedom of Information†acts and “Open Government Initiatives.â€
Businesses use transparency for accountability to stockholders and consumers, while government must answers to its stockholders—the voters. Brand Management 2.0 has a solution that can appeal to businesses and governmental entities who, regardless of size and locale, must backup, protect and archive their social media activities in an effort to comply with whomever holds them accountable.
The Brand Management 2.0 backup service is your insurance policy against losing that data while it is stored in one of Amazon’s S3 Data centers, one of the world’s premiere and affordable data centers. Social media sites will never lose your data intentionally, but accidents do happen.
- Services shut down
- Disgruntled employees erase servers
- Accounts get hacked
The odds of it happening are small, and we hope it never happens to you, but if it does, our service allows you to take comfort in knowing that your data is backed up and can be restored.
We even offer an audit trail that will make your lawyers happy, and can customize some solutions to meet your specific needs.  Visit our Backup and Protect page to learn more.