By Jesse Stanchak, SmartBlogs.com
There’s no shortage of companies using Facebook to enhance their sales operations, but relatively few companies have embraced the network as a sales platform on its own.
And why not? Every other communication technology in existence moonlights as a sales tool. Yet social networks are most closely associated with marketing, public relations and customer service. Last year, however, that began to change as more big-name brands explored the possibility of Facebook as a sales platform — a trend now known as F-commerce. Delta joined the pack in August with its Ticket Counter application, which lets customers who “like” the airline’s Facebook page book flights without ever leaving the social network.
A Delta spokesman notes that when passengers log on to the airline’s in-flight Wi-Fi, Facebook is the site they most often visit. Microsoft’s Sean Seibel is fond of saying companies need to find way to reach their fans at “the moment of excitement” — the time when they’re happiest with a company. For an airline, that’s when a passenger is in the air. If the company’s plan is to create repeat business mid-flight, then Facebook is a great starting point.
To read more, visit: Delta embraces Facebook as a selling tool