by Jay Baer and Amber Naslund, SmartBlogs.com
Successful adoption of social media is rooted in business culture as much as it is business operations. A trusting, open-minded culture is one of the key factors in embracing and harnessing the potential of the social web.
Your company culture consists of two key elements: your businesses’ underlying intent, and the people you bring together to carry it out. Today, there are more windows into your company’s culture than ever before. The rise of the Internet makes it possible for people to know your culture, or at least guess at it, based on a stream of clues emanating from your business and your people.
Identifying possible fractures in your culture requires courage and hard work.
Here are questions to ask as you assess and evaluate your company culture and environment. Diagnostic approaches to gathering this information can vary widely. More formalized employee evaluations and surveys will tell you some of the picture, but response bias may skew their truthfulness or accuracy, especially if there’s any fear of retribution.
To read more, visit: Is your company ready for the social media revolution?