In our blog entry entitled “Volunteer Editors Control Your Online Reputation” published August 26, 2009, we attempted to warn readers about the double-edge sword of Wikipedia, and its potentially damaging effect on your reputation.
Read more on Wikipedia Will Ruin Your Reputation…
Contrary to the belief of some, social media is not about updating the world on your status in line at Starbucks, whether or not your wife is taking too long to get dressed or who you’re interested in dating.
Read more on Social Media for Dummies…
You’re so busy running your business that you may often forget to find out what your customers and the public think about your brand.
Are you doing a good job or are you perceived to be doing a lousy one?
Read more on How do you Monitor your Brand Online?…
Do you remember last year’s video of a person trampled when the doors opened to a Wal-Mart on Black Friday while a stampede of customers bum-rush the store at 5 a.m.?
Read more on Don’t Let your Sales be Trampled on Black Friday…
Some people may be under the impression that in the world of Brand Management 2.0, your value is tied to your follower ratio—the number of people you follow versus the number of people following you—whether it is 1 to 1, 2 to 1 or even greater. Others use a litmus test based solely on the amount of tweets and status updates in your profile.
Read more on Does your Engagement Strategy have a Value?…
