February 4th, 2011
Instead of looking at the performance of Twitter accounts you manage, the following (mostly free) tools and resources are more relevant in keyword analysis and understanding Twitter accounts that belong to others.
Tags: Account Management, Social / New Media, Social Media Management, Tips and Tools, Toolkit Tuesday, Twitter
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February 4th, 2011
Corporate blogging is popular and gaining momentum. Companies in all sectors are doing it. I’ve seen corporate blogs at online travel agencies, law firms and financial services companies. So, with everyone getting in on the social media marketing action, why are some businesses sitting on the sidelines? Let’s get specific: why aren’t your competitors making a move? After all, you really aren’t interested in anyone else.
Tags: Corporate Bloggers, Corporate Blogs, marketing, online marketing, social media marketing
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February 4th, 2011
For many years, Seth Newman had one big regret. In 1997, Newman, president of Action Envelope, a $12 million envelope retailer based in Lindenhurst, New York, passed up a chance to buy the domain name Envelopes.com for $10,000. At the time, the price was more than the small company wanted to spend—and Newman was happy with his website, ActionEnvelope.com.
Tags: brand management, branding, Google, marketing, rebranding
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February 2nd, 2011
By Christopher Heine, ClickZ
While newspapers such as The Financial Times and The Wall Street Journal have built pay walls into their websites, many Facebook marketers are now constructing “like” walls.
Read more on Can marketers kick their addiction to “Likes”?…
Tags: Deep Focus, Facebook, Macy's
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