16 Social Media Statistics That Might Surprise You

February 4th, 2011

Facebook

* 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)

* More than 250 million people use Facebook Connect every month. (Facebook)

* College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)



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Five Reasons Your Competitors Aren’t Blogging

February 4th, 2011

Corporate blogging is popular and gaining momentum. Companies in all sectors are doing it. I’ve seen corporate blogs at online travel agencies, law firms and financial services companies. So, with everyone getting in on the social media marketing action, why are some businesses sitting on the sidelines? Let’s get specific: why aren’t your competitors making a move? After all, you really aren’t interested in anyone else.



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How to change your name on the Internet

February 4th, 2011

For many years, Seth Newman had one big regret. In 1997, Newman, president of Action Envelope, a $12 million envelope retailer based in Lindenhurst, New York, passed up a chance to buy the domain name Envelopes.com for $10,000. At the time, the price was more than the small company wanted to spend—and Newman was happy with his website, ActionEnvelope.com.



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Can marketers kick their addiction to “Likes”?

February 2nd, 2011

By Christopher Heine, ClickZ

While newspapers such as The Financial Times and The Wall Street Journal have built pay walls into their websites, many Facebook marketers are now constructing “like” walls.

Read more on Can marketers kick their addiction to “Likes”?…



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