NEWS | Brand Management 2.0

5 Lessons from Social Media PR Disasters

March 27th, 2010

Pop quiz for all of you hotshot social media mavens: Your client’s Facebook fan page is overrun by angry protesters. What do you do?

That’s the situation Nestlé found itself in this week, when a Greenpeace campaign targeted the company for its use of palm oil suppliers who are allegedly destroying orangutan-inhabited rainforests. The fight made its way to Facebook, where Nestlé’s fan page was assailed. Nestlé responded by warning users not to use altered versions of its logo and taking a snarky tone with its critics. Then it apologized.

Eight O’Clock Coffee, The 150-Year Old Social Media Machine

January 3rd, 2010

By Ron Callari, InventorSpot.com

If there is one coffee maker that has kept up with the times, it’s Eight O’Clock Coffee. I guess like their slogan, “it’s always 8 o’clock somewhere!” this coffee company feels that social media is as ubiquitous as a cup of Joe.

Viruses That Leave Victims Red in the Facebook

December 23rd, 2009

By Brad Stone, The New York Times

SAN FRANCISCO — It used to be that computer viruses attacked only your hard drive. Now they attack your dignity.

Malicious programs are rampaging through Web sites like Facebook and Twitter, spreading themselves by taking over people’s accounts and sending out messages to all of their friends and followers. The result is that people are inadvertently telling their co-workers and loved ones how to raise their I.Q.’s or make money instantly, or urging them to watch an awesome new video in which they star.

5 Lessons from Social Media PR Disasters

Eight O’Clock Coffee, The 150-Year Old Social Media Machine

Viruses That Leave Victims Red in the Facebook

Inform

Collaborate

Engage

5 Lessons from Social Media PR Disasters

USA Today’s Commitment To Social Media

How to Advertise on Facebook

Eight O’Clock Coffee, The 150-Year Old Social Media Machine

Viruses That Leave Victims Red in the Facebook

Inform

Collaborate

Engage