Social app allows users to share their viewing habits

February 2nd, 2011

From Reuters

You already tell your friends which bars and restaurants you’re hanging out at, thanks to social networking tools like Facebook Places and Foursquare.

A new company called IntoNow, led by a former Google and MTV executive, thinks television is the next frontier.

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IBM touts mobile social-business platforms

February 2nd, 2011

International Business Machines Corp.’s head of social networking was in an Indian airport last year when the client he was meeting changed topics. Unprepared, Alistair Rennie used his BlackBerry to access IBM’s internal network and poll colleagues on the matter.

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USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success

January 31st, 2011

by Trevor Jonas, SocialMediaToday

The impact of social media on the media and publishing industries has been well documented. Newspapers and magazines are increasing their focus online, which means an investment in social media channels as well as the company website.

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GOP goes social for State of the Union response

January 29th, 2011

By Adam Gaub, Smartblogs.com

That didn’t take long.

Just weeks after the shooting in Tucson, Ariz., brought calls from politicians, pundits and members of the public to re-examine the tone we use to engage one another in political debate, it took just one unofficial response to President Barack Obama’s State of the Union address to get the fighting words flowing again.

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Entrepreneurs pick their most useful social media sites

January 28th, 2011

By Lisa Barone, Small Business Trends

Coming into the New Year, we saw lots of reports that small business owners would be upping their social media spend in 2011. Reports suggested perhaps the “experimentation” days of social media were over and that businesses were beginning to treat it like a real marketing channel, with dedicated resources. To give us some insight into how small businesses are using the medium and where they’re finding success, eMarketer recently highlighted an Adology survey of 752 SMBs that showed which sites were working best and what businesses were getting out of them.

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