January 28th, 2011
By Mikal E. Belicove, Entrepreneur
Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage.
Read more on Why you shouldn’t focus on your website’s home page…
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Tags: Entrepreneurs, homepage, marketing, website
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January 28th, 2011
By Adam Hoeksema, Reuters
Entrepreneurs are always looking for an easy way to make a big PR splash. If you are a local business that only serves a specific geographic area, then your local newspaper is still probably your best option for some free publicity.
Read more on 7 sites to give your startup a publicity boost…
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Tags: Entrepreneurs
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