Posts Tagged ‘social media’

Are you failing your followers?

January 19th, 2011

I hate social media marketers, including myself. For everything we do right, there’s so much more we can do better to help advocate for ourselves and for the clients, fans, and customers we interact with daily.

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Is your company ready for the social media revolution?

January 19th, 2011

Successful adoption of social media is rooted in business culture as much as it is business operations. A trusting, open-minded culture is one of the key factors in embracing and harnessing the potential of the social web.

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You never know who you’ll befriend via social networking

January 17th, 2011

By Bryce Christiansen, Dumb Little Man

Last year Facebook passed up Google for the most visited site in the world. What an interesting trend we are seeing, where people are searching for connections more than answers. Yet, for many, the full potential of social media eludes them.

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How to keep tabs on your social influence

January 15th, 2011

By CHELSI NAKANO, CMSWire

2010 was a big year for measuring social influence for the sake of bragging rights, but this year it’s taking a more professional turn. Keep up with the times by checking out some of your current options:

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Retailers look to social sites to cement customer relationships

January 11th, 2011

NEW YORK — Over the past decade, the Internet has made the world a smaller place.

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How the NCAA Stays on Top of the Social Media Game [INTERVIEW]

January 11th, 2011

As the overarching organization that oversees college athletes and their recruitment, the National Collegiate Athletic Association has its own set of rules that athletes, coaches and boosters must follow when using social media.

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6 ways to reach out and touch your online followers

January 7th, 2011

By Jesse Stanchak , SmartBlogs

Strom Thurmond was my wingman in college.

Not literally, of course. I only met him once, for about a minute in the spring of 2000. But I got a story out of that meeting that I would later tell to almost every girl I ever tried to impress. Part of that stems from the fact that I went to a university where people talk about politics all the time, but mostly it’s just a really funny story.

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10 ways to implement a distributed social media strategy

January 7th, 2011

It used to be so simple.

Decisions were made according to an organization chart that classified people according to their functional role. If you were low on the chart, you just carried out the orders handed to you from higher on the branches. If you were higher on the chart, you handed down the decisions and were accountable for whatever happened below you, rarely getting your hands dirty in the details. Businesses sorted employees into silos like marbles into jars.

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Define success, or expect to fail

January 7th, 2011

BY BRIAN SOLIS, FAST COMPANY

I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. I contacted Gartner earlier this week and the problem is, that this data isn’t new at all. In fact, these discussions are fueled by information originally published in 2008 and in early 2010. Yet another example of the importance of fact-checking in the era of real-time reporting, yes, but, when I paused for a moment, I appreciated the timelessness of this discussion.

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Social tools help marketers reach Hispanic shoppers

January 7th, 2011

Media experts agree that social media is the gateway to U.S. Hispanics, the fastest-growing audience to embrace social networks and to tap into web information resources.

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